How activewear and athleisure will be different in 2021

A deep dive into the athleisure and activewear markets as new collections land throughout the start of 2021 and comfort and casual apparel continue to be the driving force behind consumer purchases.

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Analyzing the average price points across categories

Essentials like leggings and sports bras are the place prices are rising. Since November, the average selling price for sports bras at active retailers have grown. This was inflated by new styles from the premium ethical brand, Ultracor at Carbon38, priced at $130 as well as Lululemon’s temperature-regulating front-zip Enlite Bra retailing at $108.

These styles currently make the category 2% more expensive than a year ago, while leggings are sitting 3% higher.

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Expert industry analysis

From the lockdown home workout boom to the blurred lines between athleisure and loungewear, activewear accounted for 40% of all online sales last year. This report uses EDITED Market Intelligence to analyze how the current landscape will evolve and key trends to help support future range decisions.

 

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How PUMA uses EDITED to generate more sales

EDITED insights help guide our decisions throughout each stage of the retail planning cycle and have become integral to how we approach our product, promotional and pricing strategies.

"EDITED has been extremely helpful in helping us reach our sales increases and drive growth."

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Katie Darling
VP of Retail Merchandising
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