Essentials like leggings and sports bras are the place prices are rising. Since November, the average selling price for sports bras at active retailers have grown. This was inflated by new styles from the premium ethical brand, Ultracor at Carbon38, priced at $130 as well as Lululemon’s temperature-regulating front-zip Enlite Bra retailing at $108.
These styles currently make the category 2% more expensive than a year ago, while leggings are sitting 3% higher.
From the lockdown home workout boom to the blurred lines between athleisure and loungewear, activewear accounted for 40% of all online sales last year. This report uses EDITED Market Intelligence to analyze how the current landscape will evolve and key trends to help support future range decisions.
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